Why Buy From Us?

There are many reasons to purchase your football items from Lovell Sports, but we thought we would share with you some of the ones we are most proud of.

With over 25 years experience in the Sports industry, we moved from our retail shops to online e-commerce in 1998 with the launch of Lovell Rugby, now the world’s largest online rugby store.

Since it’s launch in 2007, Lovell Sports has maintained the excellent service levels first achieved through Lovell Rugby.

But don’t just take our word for it, have a look at what our customers are saying about us...

Customer Comments

Extremely happy with purchase. I was dubious whether the website was legitimate as the product and delivery prices were too good to be true, but the speed of delivery and informing at what stage the product was at was fabulous and true to their word.
My children were extremely happy with their purchases and have spread the word on the great product, service and fast tracking of goods, they are already to place their next order with your company.
Very good service from Lovell. My son's football boots arrived much sooner than expected even though they had to be personalised. Great value with the Free ID.

View all customer comments »

Current Dispatch Times

Within 24 Hours - 67.9%

Within 48 Hours - 26.4%

Within 72 Hours - 5.0%

Over 72 Hours - 0.3%

* Non personalised orders

Store Ratings

Bizrate Logo 9.4 / 10

Review Centre Logo 5 / 5

FREE iD - Free Boots Personalisation

FREE Football Boot and Goalkeeper Glove Personalisation

Lovell Soccer is the only place you can personalise your Football Boots and Goalkeeping Gloves... COMPLETELY FREE!

Whilst other online football stores will charge you in excess of £20 to personalise your items, we do it for you at no extra charge.

Our FREE iD service means you can have your football boots and gloves personalised just like your idols without the cost.

Find out more about our FREE iD service »