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© 2012 Lovell Soccer - Lovell Soccer is a trading name of Lovell Rugby Ltd.

Adidas

Celebrated around the world, Adidas is renowned for breathing new innovations into the game enhancing player performance and comfort. With over ninety years of experience in the sports industry, the Adidas brand has grown from strength to strength at the forefront of ground-breaking technology which is now standard amongst many of their legendary football boots.

The Lovell Soccer range of Adidas football boots and football trainers is our most extensive collection, offering products across the spectrum of playing surfaces and abilities, suiting all ages and sizes. Undoubtedly, one of their most iconic collections has been the Adidas Predator football boot, which quite simply revolutionized the football world with the introduction of rubber patches to enhance friction between the boot and the ball in the mid 1990’s. Since its conception there have been numerous versions released including the Adidas AdiPower Predator and Adidas Predator Absolado football boots which have utilized the innovative features of the original style.

Whilst retaining a classic style to many of their models, including the Adidas World Cup and Adidas adiPure football boots, there has been an increased trend in creating eye-catching designs endorsed by superstar players across the football world. Take the Adidas F50 Adizero collection which not only offers one of the lightest football boots around but combines this with innovative features such as an off-centre lacing system and enhanced stability for the ultimate in high level performance. SPRINTSKIN technology minimizes the overall weight combined with the Adidas patented SPRINTWEB generating excellent stability in high speed turns and overall maneuverability.

The latest ground-breaking advance Adidas has introduced into their football boots is the miCoach, originally found in their Adidas running shoes collection. This small sensor, placed discreetly inside the sole monitors your every move providing instant analysis of your performance regarding speed, distance covered, number of sprints and much more. Training plans can even be followed via the Adidas miCoach website to keep track of your progress in training and match conditions. No hiding on the pitch or training ground as your football boots have just got a brain.

Wherever you find the three stripes on a pair of football boots or football trainers, you can be assured that time and effort has gone into creating something truly unique to enhance your playing performance. Traditional or innovative, striking designs or minimalist, Adidas caters for every wish and surpass expectations in every way.

Add a personal touch to your Adidas football boots and football trainers by taking advantage of Lovell Soccer's free personalisation service when placing an order.